is a personal project developed in 2020 and idealized by three friends. Once we realized that our hometown did not had enough
irreverent and fun clothing brands for youth, we decided to take action. After weeks of research and brand development, Ameno’s team
ideated and launched five collections of completely unique, limited and handmade shirts. Each collection’s purpose was to reflect the clientele
demand while bringing them an irreverent article that was capable to transform and provide a pop of joy to every consumer closet. In this project,
I contributed with my visual design background by co-ideating the brand’s concept, developing Ameno’s identity and maintaining an aesthetic
and graphic coherence on our Instagram account. To this day, five shirt collections were designed, manufactured and sold out.
Ameno Store
Check Ameno’s Instagram here!
Visual Identity, Creative Direction, Photography and Post-Production: Joana Simoes
Creation and Idea: Sara Teles, Teresa Mexia, Joana Simoes