about me

originally from portugal
the third part of triplets
visual designer since 2016
ameno store co-founder & creative director
moved to new york in 2021
Graduated in MSc in Strategic Design 
& Management at Parsons School of Design

areas of interest & expertise

brand strategy and positioning
visual design
creative storytelling
competitive landscape analysis
contextual and cultural research

i am

a creative strategist with a background in communication & visual design.

therefore,

i own the tools and knowledge to bridge the still-existent gap
between creative ideators and decision-makers.

hi! it’s me!

My professional experience empower me to bring creative, visual and strategic
value to the tasks and positions I encounter.

With my graphic design background, I am able to turn complex concepts
and processes into simple ideas and visuals.

The knowledge acquired in the MSc in Strategic Design and Management, provided
me with research and design thinking tools to approach an emerging human-
-focused need, generate qualitative insights and find common themes in the
search for a suitable yet creative solution.

In simpler terms, having the ability to contribute to both areas of work enables me to
provide valuable input throughout the entire complex design process, rather than being
limited to only one part of it. Hence, there's no need to disrupt the process halfway
through, as the strategic and creative domains can seamlessly and directly cooperate.

Nevertheless, I firmly believe that design is more than solid rationales, theoretical tools
and creative talent. In order to create and develop human-centred solutions and strategies,
a designer should also show empathy, adaptability and endless curiosity. These are qualities
I believe I own and that I try to keep on top of my priorities when developing any project.

my resume

and this is about me.