RECESS was a 4 month project integrated in the Integrative Studio course at Parsons School
of Design and in collaboration with VICE Media Group.
40+ Studio Hours
19 Interviews
47 People Surveyed
365 Instagram Survey Responses
44+ Hours of Meetings
10+ Hours with VICE
Challenge
How might we redefine advertising and marketing to youth?
Processes and Phases
Primary & Secondary Research
Qualitative Insights + Stakeholder Interviewing
Landscape Analysis
Prototype Development
Branding
Business Modeling
Hypothesis
How Can We partner with VICE to explore the future of social impact media that shares new ideas, connects action driven initiatives and drives behaviour change at scale?
Duration
15 weeks (1 semester)
Team
Joana Simoes, Nimrah Khanyari, Sara Rebelo, Dhairya Sathvara, Savvy Rajan
